Dr. Faustus Essay Example For Students

Dr. Faustus Essay At the point when I initially started perusing Dr. Faustus I didn't understand that there werecomic scenes. Simply subsequent to being told and in the wake of viewing the film did I realizethat there were funny scenes. Numerous pundits state that Christopher Marlowe did noteven compose these scenes, yet rather state that they were composed later by otherplaywrights. In the wake of understanding that there was in reality satire in the play, I beganto consider why it was in the play. My first idea was that they were there tolighten the state of mind of such a dim and genuine play. Any great dramatist knows thatyou cant hold a crowds consideration with long periods of genuine, profound and emotionalcontent without likewise having something to help the disposition. With this point ofview I understood that it was truly conceivable that Mr. Marlowe didn't in actuality writethe comic segments of this play (I truly needed to accept that he composed them),maybe a later dramatist found that th e play was excessively genuine. The way that Iwanted Marlowe to be the creator of the entire play (I dont like it when someonecomes along a progressions a bit of workmanship, or that individuals state that somebody changed itbecause it is simply unrealistic) made me burrow further to attempt and findsomething that sounded increasingly reasonable to me. I would need to state that it waseight lines in scene five that were spoken by Mephastophilis because of aquestion from Faustus. These Lines were (pg.442 lines 110-125): Mephastophilis. Presently Faustus, ask what thou shrivel. Faustus. First will I question thee about hell:Tell me, where is the spot that men call hellfire? Mephastophilis. Under theheavens. Faustus. Ay, however whereabouts? Mephastophilis. Inside the guts ofthese components, Where we are tormented and remain until the end of time. Damnation hath no limits,nor is encompassed In one self spot; for where we are is heck, And where hellis, there we should ever be. What's more, to finish up, when all the world breaks down, Andevery animal will be refined, All spots will be hellfire that isn't paradise. In addition to the fact that this is some extremely amazing verse it appears to state everything aboutthe comic scenes. After I read this piece of the play I started to acknowledge thereason why the comic scenes are in this play. Mephistophilis appears to besaying that everybody that isn't in paradise, is in damnation. This implies thateveryone on earth is in damnation. Mephastophilis says precisely this; forwhere we are is damnation. How did these lines put the comic scenes intoperspective for me? It made me take a gander at the entire play from an alternate perspective. Ifeveryone that isn't in paradise is in heck, at that point everybody in this play is in helland has submitted some kind of wrongdoing. The scene wherein Lucifer accompanies theSeven Deadly Sins (Pride, Covetousness, Wrath, Envy, Gluttony, Sloth andLechery) delineated the manners in which individuals submit sins. At the point when I returned throughthe play and took a gander at after I was edified, I saw that the co mic scenesvery much mirrored the scenes with Dr. Faustus. Take for example when Wagnerconjured up Baliol and Belcher (Scene Four) this is actually what Faustusdid in the past scenes. The comic scenes that appeared to reflect what Faustusdid, likewise appeared to expand the perusers information on how amazing Faustus was. In all the scenes that others attempted to invoke the demon, they couldnot handle the fallen angels and ordinarily fizzled in their endeavors. Take for instancescene eight, lines twenty to forty-five, when Robin and Rafe invoked upMephastophilis they couldn't deal with seeing him and he transformed them intoan gorilla and a canine separately, in light of the fact that they were simply messing around. This sceneshows how amazing Dr. Faustus was and how genuinely he took enchantment. The othercomic scenes either indicated how everybody in the play had submitted some sort ofsin, or how Faustus utilized his enchantment to play puerile tricks. Take scene five forexample when the Clown and Wagner are talking: Clown. In any case, do you hear? On the off chance that Ishould serve you, OK instruct me to raise up Banios and Belcheos? Wagner. Iwill instruct thee to turn thy self to anything, to a canine, or a feline, or a mouse, ora rodent or anything. Jokester. How! A Christian individual to a canine, or a feline, or amouse, or a rodent? No, no sir, on the off chance that you transform me into anything let it be in thelikeness of a little beautiful searching bug, that I might be here, and there, andevery-where. O Ill stimulate the pretty vixens plackets! Sick be among themifaith. The last five lines that the comedian says here are actually likewhat Pride, one of the Seven Deadly Sins, says in scene five, lines 284-288:Pride. I am Pride: I scorn to have any guardians. I resemble to Ovids insect, Ican creep into each edge of a vixen: now and again like a periwig, I sit upon herbrow; or like an enthusiast of plumes, I kiss her lips. In reality I do what do I not!But fie, what an aroma is here? Sick not express another word, aside from the groundwere perfumed and secured with fabric of arras. This brings up that underhanded caninfect even the lowliest of animals, for example, the Clown. The last capacity ofthe comic scenes that I had the option to discover is that of calling attention to how trivialFaustus enchantment is. Numerous scenes call attention to this; scene seven when Faustus goesinto the Popes chamber, scene nine when Faustus puts horns on the knight, andscene ten where he gives the pony courser a bum pony and lets his leg bepulled off, are on the whole comic scenes that show how low Faustus has stooped in hismagic. At long last I found that the comic scenes in Dr. Faustus did in facthave a positive reason, and not simply to help the state of mind (in spite of the fact that this verywell could have been one reason). Because of the way that the comic scenesall fit in so well and had a ton of profundity I do imagine that they were actuallywritten by Christopher Marlowe. In the wake of perusing this play and viewing themovie, regardless of how whacked out it was, I did truly like this play.

What is the best free digital content we use today Essay

What is the best free advanced substance we use today - Essay Example Today, something mysterious and charming has overwhelmed the PowerPoint and is progressively being utilized by understudies and tutors. It is Prezi †the free online programming. Prezi is the best free advanced substance we use today. Prezi empowers a person to create delightful sight and sound introductions. Rather than restricting the client to slides like the ordinary PowerPoint, Prezi furnishes the client with a 3d canvas which the client can zoom in and zoom out as wanted. As this is done, various subjects, pictures and thoughts are revealed. For instance, one may start the conversation with the word â€Å"Apple†, and conceal all data in regards to it inside the letters in order â€Å"A†. After zooming in â€Å"A†, the concealed data can be gotten to. Prezi likewise empowers the client to store and spare the introduction on the web. This kills the odds of the report getting lost when required. Notwithstanding the large number of choices PowerPoint gives the clients, utilization of it today appears to be obsolete. Painstakingly picked shading and foundation blends in PowerPoint scarcely intrigue the crowd any longer. In these conditions, Prezi accompanies new highlights that are of enormous intrigue not exclusively to the crowd, yet in addition to the moderator. Their shared premium raises consideration that is the essential imperative of a decent introduction and builds up an environment that is helpful for both instructing and learning.

Meteorologists Are Scientists Who Study the Weather

Meteorologists Are Scientists Who Study the Weather While the vast majority realize a meteorologist is an individual who is prepared in the air or climate sciences, many may not know that there is a whole other world to a meteorologists work than basically guaging the climate. A meteorologist is an individual who has gotten particular training to utilize logical standards to clarify, comprehend, watch, and gauge the earths environmental marvels and how this influences the earth and life on the planet. Weathercasters, then again, don't have specific instructive foundations and just disperse climate data and figures arranged by others. Despite the fact that relatively few individuals do it, its somewhat simple toâ become a meteorologist you should simply procure a single guys, aces, or even doctorate in meteorology or in barometrical sciences. Subsequent to finishing a degree in the field, meteorologists can apply to work for science look into focuses, news stations, and an assortment of other government occupations identified with climatology. Employments in the Field of Meteorology While meteorologists are notable for giving your figures, this is just a single case of the occupations that they do-they additionally give an account of the climate, plan climate alerts, concentrate long haul climate designs, and even show others meteorology as teachers. Communicate meteorologistsâ report the climate for TV, which is a famous profession decision as it is passage level, which implies you just need a Bachelors certificate to do it (or in some cases, no degree by any means); then again, forecasters are liable for getting ready and giving climate conjectures just as watches and admonitions, to people in general. Climatologistsâ look at long haul climate examples and information to help evaluate past atmosphere and to anticipate future atmosphere patterns while inquire about meteorologists incorporate tempest chasers and typhoon trackers and require a Masters qualification or a Ph.D. Research meteorologists for the most part work for the National Oceanic and Atmospheric Administration (NOAA), the National Weather Service (NWS), or another administration office. A few meteorologists, likeâ forensicâ orâ consulting meteorologists, are employed for their mastery in the field to support different experts. Measurable meteorologists examine claims for insurance agencies on past climate or research past climate conditions relating to legal disputes in a courtroom while counseling meteorologists are recruited on by retailers, film groups, huge enterprises, and other non-climate organizations to give climate direction on an assortment of undertakings. All things considered, different meteorologists are more specialized. Incident Meteorologists work with firemen and crisis the board staff by providingâ onsite climate support during out of control fires and other cataclysmic events whileâ tropicalâ meteorologists center around typhoons and storms. At long last, those with an energy for meteorology and instruction can assist with making people in the future of meteorologists by turning into a meteorology educator or teacher. Pay rates and Compensation Meteorologist pay rates change contingent upon position (passage level or experienced) and the business (government or private) however regularly extend from $31,000 to over $150,000 every year; most meteorologists working in the United States can hope to make $51,000 by and large. Meteorologists in the United States are regularly utilized by either the National Weather Service, which offers between 31 to 65 thousand dollars for every year; Rockwell Collins, which offers 64 to 129 thousand dollars for every year; or the U.S. Aviation based armed forces (USAF), which offers pay rates of 43 to 68 thousand every year. There areâ many motivations to turn into a meteorologist, in any case, chose to turn into a researcher who contemplates atmosphere and the climate should descend to your enthusiasm for the field-on the off chance that you love climate information, meteorology may be the perfect vocation decision for you.

Narrative Voice in Sons and Lovers - Literature Essay Samples

Sons and Lovers renders a fractured narrative capturing the dynamic nature of the ‘interior of the text’ through a rigorous analysis of its characters (and their actions); this is achieved by the narration’s rhythmic pattern of theses and antitheses being constantly posited against each other. The text makes a decisive shift from the traditional omniscient narration to a more ambivalent narrative where the idea of ‘singular truth’ (and narrative) is demolished and subsequently rebuilt. The disintegration of the singular narrative enables the reader to acknowledge the dynamic nature of points of views(POVs) being represented while looking at the complexities involved in what the text ‘tells’ and ‘shows’. The reader is asked to ‘trust the tale and not the teller’[1], but even this is complicated by the ‘doing’ and ‘undoing’ that the narrative continuously engages in. This essay seeks to lo ok at the shift from omniscient narration to a more fragmented narrative with reference to the chapter ‘Lad-and-Girl Love’; it will also focus on Miriam’s characterisation as the key to examining the contradictions within the narrative with specific references to the chapter. Moreover, the essay will try to rein in the different theoretical approaches to the text to further explore the significance of the ambivalent narrative deployed. The text possesses features of both Realist and Modernist fiction which contribute to the ambivalence of the narrative; the conflicts that arise within seem to be an attempt to weave in multiple strands into the narrative while allowing intensive internal engagement. However, there is no sense of closure arising out of such conflicts and the ‘doing’/’undoing’ in the text ends up giving it the texture of refined interiority. If so, any investigation into the narrative technique has to begin with the conflicts that occur within the text, be it social, gendered, ideological or primarily, narratorial. The conflicts based on social and ideological grounds are quite evident throughout the text, beginning with the conflicts between Mr and Mrs Morel in Chapters 1 2 or even between William and Mrs Morel later in the text. However, I’m more concerned with the narratorial conflicts that occur in Chapter 7 and the changes they effect upon the remaining narrativ e. To do so though, it is necessary to begin with Part I and observe the shifts that happen in Part II. Part I of the novel has had its fair share of ideological conflicts; the narratorial voice has been quite consistent and even been omniscient to a certain extent.[2] The narrative strategy has been in sync with what Realist fiction usually follows – that of narrativizing reality. The first part narrativizes the life of the Morels with focus split on Paul, William, and Mrs Morel in a triangular relationship. Here, the narrative is often biased towards Mr Morel, to even castigating him for his class belonging (and resulting characteristics) and taking Mrs Morel’s side in most arguments. Mr Morel is relegated to the fringes of the text as Mrs Morel with her ‘men’ is brought to the epicentre; at times, there’s no effort made to maintain a neutral narrative. On the same strain though, there are moments which act as ‘compensatory’ in reaction to the biased narrative. One such incident is the scene when William is dead and Paul is there at the mine to fetch his father. â€Å"Paul saw everything, except his father leaning against the truck as if he were tired.† This statement on part of the narrator distances him from Paul and Mrs Morel while sympathising with Mr Morel’s condition. Here, the intentionality of the narrative seems to be to balance out the unfairness meted out to Mr Morel earlier; it becomes some sort of a juggling act. In Chapter 7 (Part II), the narrative strategy changes; the omniscient narrator is no more present. Earlier in the text, at certain moments, the narrator’s voice had been Paul’s point of view being overtly influenced by his mother’s opinions. Certain sections were biased but there were some compensatory moments as well to balance out the former. However, in Chapter 7 and even later, the narrative voice is entirely taken over by Paul. This is evident by the first description of Miriam in the chapter; it is far from being objective since it seems to carry within it ‘an intense analytical strain’ which is determined to direct the reader in a certain direction.[3] There’s no space left for any deduction or to follow an alternative line of thought. The reader is supposed to follow Paul in his evaluation of Miriam (which is by using adjectives such as mystical, sensitive, possessive, and as ‘romantic in her soul’). However, it would be detrimental to accept Paul’s (and the narrator’s) evaluation of Miriam as the final word of the text, for what it ‘tells’ and ‘shows’ the reader is entirely different. The narrative is dialogical in nature and is imbued with the multiplicity of perspectives and voices. To analyse the text, it is necessary to recognise the ‘other voices’ existing in there which challenge the dominant mode of narration (that of Paul’s voice). At this juncture, I seek to analyse Miriam’s portrayal in Chapter 7 as an example of reading against the dominant narrative from within. Many readers choose to accept the narrator’s rendering of Miriam as the legitimate portrayal of her character. If one were to take up this characterisation to work with initially, it is interesting to note the differences in the narratorial handling of Miriam in Part I and Part II. Part I had briefly introduced Miriam just as other characters had been and with an incident that marked her entry. â€Å"She was about fourteen years old, had a rosy dark face, a bunch of short black curls, very fine and free, and dark eyes; shy, questioning, a little resentful of the strangers, she disappeared.† Her entry into the narrative is unannounced and perhaps even unnoticeable, except for the incident with the hen. â€Å"Now, Miriam,† said Maurice, â€Å"you come an ‘ave a go.† â€Å"No,† she cried, shrinking back. †¦ â€Å"It doesn’t hurt a bit,† said Paul. â€Å"It only just nips rather nicely.† â€Å"No,† she still cried, shaking her black curls and shrinking. †¦ â€Å"I only wanted to try,† she said in a low voice. †¦ He waited grimly, and watched. At last Miriam let the bird peck from her hand. She gave a little cry—fear, and pain because of fear—rather pathetic. But she had done it, and she did it again This incident is interesting since it enables us to learn about Miriam without Paul’s interference; the characterisation drawn is of a sensitive(defensive?) girl, shy in nature yet willing to learn if provided with the opportunity and encouragement.[4] This characterisation is dismissed once we move on to Part II. The opening paragraphs of Chapter 7 seem to be fixating her identity as what Paul seeks to see her as – mystical and possessive. Her possessiveness is made evident at various points in the chapter; one incident is when she smothers her brother with ‘love’. â€Å"What do you make such a FUSS for?† cried Paul, all in suffering because of her extreme emotion. â€Å"Why can’t you be ordinary with him?† For Paul, Miriam acts in a frenzy which he directly contrasts with his mother’s reserved demeanour. He treats her poorly for her ‘failings’ as he sees them, but he hardly attempts to look beyond his blinkered judgements. In the chapter, it is always Paul looking at Miriam and never Miriam looking at herself. He sees her as he wants her to be and ignores (as well as detests) the unwanted characteristics; even her resolve to learn which was appreciated in Part I is dismissed. â€Å"Why do I like this so?† Always something in his breast shrank from these close, intimate, dazzled looks of hers. †¦ â€Å"It’s because—it’s because there is scarcely any shadow in it; it’s more shimmery†¦ That seems dead to me. Only this shimmeriness is the real living. The shape is a dead crust. The shimmer is inside really.† And she, with her little finger in her mouth, would ponder these sayings. They gave her a feeling of life again†¦She managed to find some meaning in his struggling, abstract speeches†¦ The fence episode and the extract above are evidences of Miriam attempting to move out of her ‘misty’ state by holding on to Paul’s abstract speeches and getting closer to him – as she reaches out to the ‘shimmeriness’ which is ‘real living’. But, as she does so, Paul hates her. It seems as if he is bound by force to not embrace what Miriam offers him by their communion.[5] It can also be argued that it is his mother’s influence which rules his life. So, while he was away with Miriam, Mrs. Morel grew more and more worked up. She glanced at the clock and said, coldly and rather tired: â€Å"You have been far enough to-night.† His soul, warm and exposed from contact with the girl, shrank. â€Å"You must have been right home with her,† his mother continued. He would not answer. Even though he enjoys and desires Miriam’s company, he is constantly drawn back to his mother; it is this conflict which is evident throughout the narrative. In the chapter, the narrative doesn’t pretend to be fair to Miriam, for all Paul hates in Miriam are her faults, not his. He detests moving closer to her emotionally because of her blasphemous possessiveness; at first, he doesn’t realise that it is his mother’s possessiveness that forbids him from bonding well with Miriam. Even when he realises so, he doesn’t attempt to rectify it since the conflict is too complicated to be resolved. The ambiguity of Paul’s consciousness also affects his characterisation of Miriam and leaves us with an incomplete picture. Paul’s point of view is plagued by ‘confusion, self-deception and desperate self-justification’[6] which constantly clouds his opinions about Miriam. If so, it is difficult to determine the ‘truthful’ characterisation of Miriam. And yet, Miriam’s portrait has to arise from the constant ‘doing’ and ‘undoing’ of Paul’s narrative; the ‘painting’ and ‘overpainting’ produces a ‘strange and unique tension’ in the chapter which is left unresolved.[7] Even till the end, Paul is left struggling to resolve his conflicted state of being both moored to his mother and emotionally drawn to Miriam at the same time. The ‘doing’ and ‘undoing’ of (Paul’s) narrative in the chapter enables the characterisation of Miriam to be embellished with the texture of refined interiority. The first step to acknowledging the complexity of her character is to accept that Miriam can exist apart from what the narrative allows her to be. If so, she is simultaneously sensitive and possessive and vital and restrained. Also, Miriam’s character is shaped by all that is said in the narration, yet she is also shaped by all that is not said. As per the narrative, she is the hysteric and yet, no so. It is true that Miriam transforms anything to become religious; she simultaneously accepts and rejects her sexuality. But, is Miriam the only hysteric of the novel, as the narration would have us believe? Or to extend the argument, is Miriam even the hysteric? Perhaps. The former question is more important for discussing the narrative strategy; there is textual evidence of Miriam having accepted her sexuality despite having been in denial earlier (and been afraid of it). †¦But there was a serpent in her Eden †¦ she was afraid she did want him. She stood self-convicted. Then came an agony of new shame †¦ Did she want Paul Morel, and did he know she wanted him? †¦. Yet there she stood under the self-accusation of wanting him, tied to that stake of torture On the contrary, Paul is vehement in his denial of any sexual tension existing between him and Miriam; he only saw their relationship as a ‘platonic friendship’ and ‘stoutly denied there was anything else between them’. If so, he is definitely the hysteric too, for he splits himself into an artistic (intellectual)companion while harbouring unsatiated sexual passion for Miriam. This further strengthens the argument of the narratorial voice and Paul merging into a singular narrative which projects Paul (and his identity) onto Miriam. Unable to handle his own identity as a hysteric, all Paul can do is to project himself on to Miriam and lay the blame on her for everything that happens. On a similar note, the narrative strategy of the text can be further explored by reining the different theoretical approaches to it, though it might seem repetitive at times. For instance, it is accepted that Paul’s consciousness and viewpoint is what governs the narrative; this has already been validated with sufficient textual evidence. However, it is also of consequence that narrative is not just about what it says it is, for what it ‘tells’ is not always what it wants to ‘show’. The novel doesn’t ‘say what it means or mean what is says’[8]; there’s always the ‘unconscious of the work’ itself which brings out the multiple texts within the larger text. As an extension of psychoanalytical criticism, it is imperative to look at the multiple texts of the interior(sub-texts) at points of ‘ambiguity, evasion or over-emphasis’ and look at what has not been said (and how they have not been said)[9]. Similarly, another theoretical approach that can be employed in the text focuses on breaking down Paul’s supremacy in the narrative; it seeks to look for moments in the text which undo the tale that the text is about Paul. Sons and Lovers has often been called both a bildungsroman and kunstroman in the sense that it is Paul’s story of his growth into maturity. However, it is quite evident that the text isn’t just about Paul or his life; there are many other characters who challenge his heroic status (prominently his mother, Miriam, and Clara). The text undoes itself by its own narrative strategy which is ambiguous and distorted. It is never just Paul’s narrative but the narratives of Paul, Mrs Morel, Miriam, and Clara intermeshed into a singular narrative. If so, the disruptive moments in the narrative have to be analysed to gain access to the ‘interior’ of the text. Going by its narrative strategy, Sons and Lovers is a novel of interiority which attempts to explore what the ‘interior’ of the text entails; the ‘interior’ is dynamic, complex, ambivalent, and often, distorted. The narration of the text shifts from the traditional omniscient narration to a more ambivalent narrative which leads to the disintegration of ‘singular truths’ and the inclusion of multiple points of views. There’s disruption between what the narration seeks to ‘tell’ and ‘show’ which is exemplified in the characterisation of Miriam in Chapter 7. Moreover, the constant ‘doing’/’undoing’ of the narrative highlights the numerous conflicts that occur within the text; the conflicts enable engagement of diverse points of views in a singular narrative. Though the ambivalent narrative is sustained throughout the novel, it isn’t endowed with any sense of closure. The ideological conflicts are sustained throughout and most characters are left entangled in their messy spots; there has been a suspension of authorial intent, but the constant doing/undoing of the narration doesn’t even evince satisfactory narratorial intent per se. If so, the ambivalent narration seems to exist only to enable the exploration of the ‘interior’ of the text and unravel the distorted complexities existing within. Notes  · http://www.gutenberg.org/files/217/217-h/217-h.htm  · Martz, Louis. L. (1996). A Portrait of Miriam: A Study of the Design of Sons and Lovers. In Rick Rylance, Houndmills, Basingstoke ( Eds.), New Casebooks: Sons and Lovers (pp.49-73). Macmillan.  · Eagleton, Terry. Psychoanalysis. Literary Theory: An Introduction. Malden, MA: Blackwell, 2015. 151-55. Print. [1] https://www.goodreads.com/quotes/26137-never-trust-the-teller-trust-the-tale-the-proper-function[2] Martz, Louis. L. (1996). A Portrait of Miriam: A Study of the Design of Sons and Lovers. In Rick Rylance, Houndmills, Basingstoke ( Eds.), New Casebooks: Sons and Lovers (pp.49-73). Macmillan.[3] Martz, Louis. L. (1996). A Portrait of Miriam: A Study of the Design of Sons and Lovers. In Rick Rylance, Houndmills, Basingstoke ( Eds.), New Casebooks: Sons and Lovers (pp.49-73). Macmillan.[4] Martz, Louis. L. (1996). A Portrait of Miriam: A Study of the Design of Sons and Lovers. In Rick Rylance, Houndmills, Basingstoke ( Eds.), New Casebooks: Sons and Lovers (pp.49-73). Macmillan.[5] Martz, Louis. L. (1996). A Portrait of Miriam: A Study of the Design of Sons and Lovers. In Rick Rylance, Houndmills, Basingstoke ( Eds.), New Casebooks: Sons and Lovers (pp.49-73). Macmillan.[6] Martz, Louis. L. (1996). A Portrait of Miriam: A Study of the Design of Sons and Lovers. In Rick Rylance, Houndmills, Basingstoke ( Eds.), New Casebooks: Sons and Lovers (pp.49-73). Macmillan.[7] Martz, Louis. L. (1996). A Portrait of Miriam: A Study of the Design of Sons and Lovers. In Rick Rylance, Houndmills, Basingstoke ( Eds.), New Casebooks: Sons and Lovers (pp.49-73). Macmillan.[8] Eagleton, Terry. Psychoanalysis. Literary Theory: An Introduction. Malden, MA: Blackwell, 2015. 151-55. Print.[9] Eagleton, Terry. Psychoanalysis. Literary Theory: An Introduction. Malden, MA: Blackwell, 2015. 151-55. Print.

1900-1910 Essay - 1184 Words

1900-1910 At the beginning of the 20th century a New York editorialist wrote that the 20th century began in the United States with a sense of euphoria and self-satisfaction, a sure feeling that America is the envy of the world(World History Timeline 1900-1901). The president was Teddy Roosevelt, who enjoyed enormous popularity due to the general happiness of the American people. A thriving industry created many jobs for immigrants and others. A monumental event took place in 1901 when the New York Stock Exchange exceeded 2 million shares for the first time ever (World History Timeline 1900-1901). The tycoon J.P. Morgan created the U.S. Steel Co. in 1901, which became the first billion-dollar corporation in the world (Historical†¦show more content†¦In 1900 there was the Boxer Rebellion in which anti-foreigner Boxers occupied Beijing. International force eventually ended the violent siege (Historical Daily Almanac 1900). Another major world event during the decade was the Russo-Japanes e War. The two countries battled over the control of Manchuria and Korea, and the Russians were forced to surrender (Historical Daily Almanac 1905). Also around the globe, in the field of psychology, the great Sigmund Freud wrote a book called The Interpretation of Dreams (Magill 14). This book documented Freud’s theory that dreams are meaningful and can be understood. Another great mind of that era was Albert Einstein. He came up with his theory of relativity in 1905(Magill 19). Great artists of the world were also creating some of their most brilliant work during this decade. Henri Matisse fought to find the artistic freedom he needed by creating the Fauvist movement in the early 1900’s(Pioch 2). Fauvism led to the larger movement called Expressionism, a term used to describe any art that raises subjective feelings above objective observations (Pioch 4). Georges Rouault was another pioneer of the Expressionist movement; he was a Frenchman who linked the decorative effects of Fauvism in France with the symbolic color of German Expressionism (Pioch 6). Another leading artist of the time period was Ernst Ludwig Kirchner, a German who wanted his art to be a bridge to the future (Pioch 6). These men were very important artists, butShow MoreRelatedThe Decade of New Ideas and Inventions Essay634 Words   |  3 PagesIn the 1900s was a time of new inventions to help. The United States of America did not have a reliable way to travel by car. In 1903 Henry Fo rd was the person to solve the problem for the United States of America (â€Å"Ford Motor Company† 1). On June 16, 1903 Henry Ford founded the Ford Motor Company (â€Å"Ford Motor Company† 1). The Ford Motor Company was based out of Detroit, Michigan (â€Å"Ford Motor Company† 1). The company was located in an old wagon factory (â€Å"Ford Motor Company† 1). 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This was very difficult because the number of women working was still very low compared to men. â€Å"In 1900 18.8 percent of women are in the workforce.† (Trueman, 2015). Although the 18.8 percent increase of workingRead MoreThe Immigrants Of The United States920 Words   |  4 Pagescome with a quota and whichever nationality was in favor at the time. Send these the homeless, tempest, tossed to me (The New Colossus, Emma Lazarus 1883) just as long as you weren t Chinese or Japanese. In a thirty year span between 1870 and 1900 the United States saw twelve million immigrants pass through her golden doors. 70% of these immigrants were English, Irish, and German. They came for many reasons crop failures (potato famine in Ireland), job shortages, and for some religious freedomRead MoreThe Migration Of The Mexican Revolution1039 Words   |  5 Pagesagriculture, mining, construction, and transportation. 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Introduction and Product for Starbucks Coffe free essay sample

Starbucks company only purchases and roasts high-quality whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a range of complementary food items, different varieties of premium teas and coffee-related accessories and equipment, primarily through company-operated retail stores. Starbucks also sells coffee and tea products and licenses its trademark through other channels such as licensed retail stores and, through certain of its equity investees and licensees, Starbucks produces and sells a range of ready-to-drink beverages. All channels outside the Company-operated retail stores are collectively known as specialty operations. Several online activism groups maintain websites criticizing the companys fair-trade policies, labor relations, and environmental impact, and holding it as a prime example of what they see as U. S. cultural and economic imperialism. On February 2006, Starbucks had 6,216 company-operated outlets worldwide: 5,028 of them in the United States and 1,188 in other countries and U. S. territories. Numbers of Starbucks coffee’s Outlets (worldwide) There are more than 5,500 coffeehouses in over 50countries in the world and three new Starbucks coffee shops are opened up daily. The first international coffeehouse was in Tokyo in 1996. Due to the extraordinary response in Tokyo Starbucks coffee has decided to expend their business to more counties and this is what that makes today’s Starbuck coffee. Starbucks coffee’s Mission statement Establish Starbucks the premier purveyor of the finest coffee in the world and maintaining our uncompromising principles as we grow. The following six guiding principles will help us measure the appropriateness of our decisions: 1. Provide a great work environment and treat each other with respect and dignity. 2. Embrace diversity as an essential component in the way we do business. 3. Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. 4. Develop enthusiastically satisfied customers all the time. 5. Contribute positively to our communities and our environment. 6. Recognize that profitability is essential to our future success. Starbucks coffee’s Objective Starbucks coffee’s objective is to establish its company as one of the most recognized and respected brands in the world. To achieve this goal, the Company plans to continue disciplined expansion of its retail operations, to grow its specialty operations and to selectively pursue other opportunities by coming out with new products and developing new channels of distribution. General information about Singapore’s Starbucks Singapore being the third international country outside North America to introduce Starbucks is a wholly owned subsidiary of Starbucks Coffee Corporation since June 2004. The first Starbucks store was open on 14 December 1996 at Liat Towers, strategically located along the nations renowned Orchard Road shopping belt. Starbucks coffee houses offer more than the finest coffee sourced from across the globe. Friendly people, great music and a comfortable meeting place create the famous Starbucks Experience. The layout and atmosphere of Starbucks stores is specifically designed to be cosy and intimate, while at the same time providing people with their own personal space to use as they wish. The combination of sofas, armchairs, coffee tables and chairs, bars and stools, and meeting room tables means that there is something for everyone. Those looking for peace and quiet away from home or the office can relax and linger in a comfortable armchair and escape into a book, whilst those looking for an intimate place to meet friends can huddle on a sofa and chat over a mug of coffee, as they would in their own home. Nature of the product Coffee beans begin at the farm on coffee trees. After trees are planted, it takes between one and three years for the trees to bear coffee â€Å"cherries,† which typically contain two beans. Each tree produces 2,000 to 4,000 beans a year—approximately one pound of roasted coffee. However, yields alternate with a good crop one year and a poor crop the next. Farm sizes range from 5 acres (traditional farms) to large plantations covering thousands of acres. Farming and harvesting methods differ greatly between traditional and large coffee farms. Between50% to 70% of the global coffee supply came from small-scale farms from 2001. Coffee must be processed, and it was common for small farmers to accept a considerably lower price to be able to get their coffee to market. Often, these small producers had difficulties financing their operations throughout the year and would sell their crop to Starbuck prior to harvest to receive a cash advance. Methods of investigation We used secondary data to research information on Starbucks coffee, mainly from the internet. Not only that, we also went to different Starbucks coffee’s outlets in Singapore to observe the stores as well as the customers who came in. At the same time, we use the Starbucks’s application software for smart phones to check on its current promotions and other useful information. Product Starbucks tried to position themselves as a premium product in the coffee industry by creating a high quality, introducing innovative, creative products and providing excellent service. Starbuck knew how perishable coffee was and they highly regarded their quality control, and hence  they carefully monitored  each and  every step of  coffee production. They bought dark-roast, whole bean coffee from places like Sumatra, Kenya, Ethiopia and Costa Rica; roasted them in their own plants; and sold only through company-owned stores moreover they uses non-fat milk and their the introduction of Frappuccino made a significant presence in the earnings and reputation. Gradually food items such as cookies, pastries, sandwiches and salads made their way into the stores. Later  they went on  to develop new  products with other  companies. Product Classification Core Product Benefits Core product benefits referred to as benefits that customers are buying when they obtain a product. In the case of Starbucks coffee, the core product benefit would be providing customers with premium, high quality coffees and tea together with a comfortable place to relax. Actual Product Benefits Actual product is a product’s parts which combine to deliver the core product benefits. This includes the brand name, design of apparel and packaging. Starbucks coffee will be the brand name which provides the best coffees and teas together with a comfortable place for relaxation; this will be their design section of the apparel. For packaging, bags or the containers with the brand name imprinted on will be given to their customers at the point of purchase. Augmented Product Benefits Augmented product benefits are the additional customer services and benefits that are built around the core and actual products and support these offerings. Starbucks coffee’s offers augmented product benefits through price guarantee, as they uses the best coffee beans in the world, they were so fanatical about quality control, and hence  they carefully monitored  each and  every step of  coffee production, they also builds customer relationships, provides discounts and promotions to their customers. Product Category Starbucks’ products are classified as shopping goods, the prices of goods sold are fairly inexpensive and they have a large number of outlets. Customers in this market are brand loyal to a certain extent; they prefer specific brands but do accept substitutes. Purchases are infrequent for these goods and require more shopping time for comparison. A cup of coffee is a range from $4-$8 depending on the sizes, outlets can be found in almost every estate in Singapore hence customer are quite loyal but may accept substitutes from competitor such as Coffee Bean and TCC. Product Mix Width The product mix width refers to the number of product lines an organization offers. Starbucks coffee offers a wide range of products, with lines in the beverage, savory, dessert and merchandise. Unique Selling points Focuses a lot on keeping stores green and recycling as compared to its competitors like Coffee bean and TCC Starbuck coffee promotes a lot on recusing of materials such as woods. Examples are those tables, walls and bar incorporates which are made from railroad sleepers from Southeast Asia. Starbucks coffee’s stores are the first green cafe in Singapore to be illuminated by 100% LED lighting to promote energy saving. The energy saved per year by using these lamps can light a 5-bedroom HDB flat for 35months. They also recycle cardboard boxes, milk jugs, syrup bottles, and coffee grounds used in their stores. Starbucks coffee gives 10cents discount to customers who use their personal cups/tumblers so as to cut down the use of paper cups. Over the years Starbucks has launched many initiatives to reduce the environmental impact of their disposable cups. Examples will be developing their recycled-content cup sleeve to avoid the waste of double cupping, launching the industry’s first hot beverage paper cup with 10% post-consumer recycled fiber, they rolled out a new plastic cup that has less of an environmental impact than their original plastic cups. Hosting many Cup Summit to come out with innovative ways to make cups and food packaging more recyclable. They also run many programs to emphasize on the important of keeping green and recycling one example will be the follow â€Å"Participle does Global Green Day da Starbucks† This is the link to the video http://www. youtube. com/watch? v=E8Jvk0eXEF0 Here is a link that served as evidences for Starbuck Coffee recycling cups: http://www. starbucks. com/responsibility/global-report/environmental-stewardship/cup-recycling Customizing your own drinks Starbuck Coffee is the only cafe in Singapore that provide such service. Anybody can create their own personalized Starbucks drink with over 87000 combinations at any Starbuck stores. This is one very special service that other competitors like Coffee Bean and TCC do not have. APP for Starbucks This is an application by Starbucks coffee to provide more service to their customers. Now Starbuck customers can send their love ones a Starbucks Card eGift, manage/reload Starbucks Card, track rewards, view transaction history, customize/share their favorite drinks, stay updated with their latest promotions and find a Starbucks store near them just by a few clicks on their phone. Product Life Cycle (PLC) Product life cycle is a concept that provides a way to trace the stages of a product’s acceptance, from its introduction to its decline. It consists of 4 stages: Introduction Stage Growth Stage Maturity Stage Decline Stage Here in this case, Starbucks coffee is in the 3rd stage of the product life cycle – The Maturity Stage. The maturity stage refers to the period during which sales slowdown. New users cannot be added indefinitely and sooner or later the market approaches saturation. Normally, this is the longest stage of the product life cycle. The emergence of niche marketers, which target narrow, well-defined and underserved segments of a market, will also surface at this stage. Although Starbuck is a matured brand, however it is still growing and expanding its market shares. Marketing Mix Strategy| Maturity Stage| Product Strategy| Product lines are lengthened to appeal to additional market segments. Starbucks coffee will try to distinguish their products or services from their competitors, and these product changes will tend to be more towards coming out new beverages, hand-made deserts or programs that ttracts customers. | Distribution Strategy| Putting a lot of effort to retain the shelf spaces and distributors. Competitors will start felling out of the market due to the falling of prices and profit. | Promotion Strategy| It will stimulate selective demand; advertise brand aggressively; promote heavily to keep customers. Promotion often very intense to keep the loyalty of the customers. Heavy consumer promotion is als o required to maintain market share. Charity events building brand image, loyalty programs to retain customer’s loyalty towards its brand and more programs in building customer relation to boost market share and brand awareness. The price of Starbucks is similar to its competitors but the quality is guaranteed. | Pricing Strategy| There will not be any major adjustment to their price. Product affordable, similar price to other competitors. | While the Maturity Stage of a product’s life cycle can go on for years, eventually sales and market share will begin to decline and this will signal the entry to the decline stage of the product life cycle.

Legalizing Marijuana Essays (1413 words) - Drug Control Law

Legalizing Marijuana Cannabis sativa or marijuana has been cultivated for over 5,000 years. The plant spreads like milkweed and will eventually run out any other plants nearby. In the wild, or grown with care marijuana can grow to be 3 - 20 feet high. The plant itself can be used for rope, material, medicine or for smoking. But, whatever way you choose to use this plant, it is illegal. It was made a law in the early 1900s that it was illegal to smoke, eat, or get high from this plant. The plants only legal use was for rope and materials. Even this was controlled by the government though. In the 1960s and 1970s a group of youth stereotyped as Hippies were using marijuana on a regular basis to get high. This is the term for the effects of the drug when smoked. The effects are that of ataxia, increased appetite, and a sensation of dryness in the throat. (A.P.E. L to M 193). These hippies fought to legalize it. Groups such as the major one, N.O.R.M.A.L. formed to fight for the right to smoke marijuana. Protests were formed and marches and festivals were held. On the other side of this was the government cracking down and forming new laws to keep it illegal. In the 1980s the fight to legalize marijuana was decreased, but the groups like N.O.R.M.A.L. were still around. Although the people werent so strong-willed to legalize it they still fought. New and harder drugs were now popular and marijuana wasnt as popular. In the early 1990s the drug was once again popular after the side effects of the new drugs were seen. The drugs popularity still increases today. Only there is more violence surrounding it in drug deals and gang wars. Although there would need to be regulations on it and new laws made. The legalization of marijuana would not only benefit the government but also the people. Although the government and people would benefit, it would have a bad side. After many years of fighting to keep it illegal, the government would have to spend millions on new laws, regulations, and plans. Also the government has made treaties with other countries on keeping the world drug-free. America being the largest supporter of a drug-free society would be absolutely hypocritical to go and legalize. Other countries would become angry and think of us as money greedy, drug smoking fools. This would also hurt other countries because America would be a large drug trafficking area where people would come and buy a large amount and export to the still drug-free countries. Americas reputation could go down the drain. Not only would Americas reputation go down but also the fears of American citizens conducting every day life stoned from marijuana is a scary thought. The effects of marijuana are not alcohols but would impair a persons driving ability. Accidents would increase. People who would abuse the drug would not only jeopardize themselves but also others. It would have to be treated as driving while drinking and stiff laws and enforcement would have to be inflicted. These are the downsides to the drug, but with proper laws and methods the drug turn into money for the government. If the government played it right, they could make billions of dollars from this one plant. In the early 1990s the number one legal cash crop, corn, brought 16 billion dollars to the U.S. Marijuana blew this away with an estimated 24 billion dollars. If the government grew and kept track of marijuana, and sold licenses to farmers to grow it, the government would be able to pay off debts, help the economy and reduce violence-related to the drug all at the same time. They would also be able to sell the stocks of the plant as rope or material. Currently, many farmers are secretly growing marijuana to pay off their own debts. This is an inexpensive way to earn more cash from one plant than they could from a field of corn. The majority of these farmers were growing marijuana in the Midwest, but its really growing strong in the Appalachians to the Great Plains. They look like they were torn from a page from the Saturday Evening

HELP WITH ARGUMENTATIVE ESSAY

HELP WITH ARGUMENTATIVE ESSAY Writing an argumentative essay is an art. One confident opinion is not enough to create an effective argue or prove much. Straightforward logic is also not enough to communicate an idea or to convince others of something. If you need help with argumentative essay, you have to remember that your primary goal is present a strong argument and to sway your audience to accept your point of view as their own. Take advantage of looking around, reading recent studies of the subject, researching others and opposing viewpoints. And last but not least to evaluate your own beliefs as a writer if they are true to life or simply inherited, taken or â€Å"stolen† from others without questioning.   If you are willing to evaluate the level of your personal knowledge on a specific topic, put yourself together and write a good argumentative essay. Spend more time reading and researching and become a bigger expert of the problem, issue or subject. And remember to avoid the topics that cannot be won over. HELP WITH ARGUMENTATIVE ESSAY Argumentative essay essential is its leading tone. To create this leading tone accent you need to find a solid position in representing a certain point of view. Support this point of view with several truthful arguments or facts. Avoid using too much personal or external opinion. If you need help with argumentative essay, weve got professionals for you. Your major goal as an author of argumentative essay must be ability to proper reasoning. See as you your argumentative essay flows as a water while you reason arguments, create inducting followed by naturally logic conclusions. Prove writing used assertions and the proposed theories. Keep in mind that used reasons and conclusions without any written prove may be considered unsubstantial.    Argumentative essay format follows strict essay structure that includes: 1) clear statement that reveals the significance or importance of the discussed opinion; 2) present information that has direct connection to the phenomenon; 3) use reliable data to help your reader to accept and to agree with the presented information source.

Satan's fall from Heaven Research Paper Example | Topics and Well Written Essays - 3000 words

Satan's fall from Heaven - Research Paper Example Main views/theories on Satan's fall from Heaven The exact time of Satan's fall from Heaven is still clouded and leads to a number of different views and theories on the same. Some of the views/theories are pointed out here. Satan’s fall: between Genesis 1:1 and 1:2 This view/theory is generally known as ‘gap theory’. The chief exponents of this theory believe that the wide time interval between Genesis 1:1 and 1:2 is enough to the Satan’s fall from heaven. Hodge (2011), states that â€Å"Gap theorists try to make the case that the Hebrew in Genesis 1:2 should be translated as â€Å"And the earth became without form, and void† and this is subsequent to Satan’s fall† (p.24). Besides, this theory can be connected to the theory of evolution and the extinction of dinosaurs. When the gap is that of millions of years, there exists high possibility for Satan’s fall from heaven within this time interval. In addition, this theory tries to connect Genesis 1:1 with scientific division of ages. For instance, Genesis 1:1can be evaluated scientifically as the time interval of creation of the whole world by the God. Moreover, Genesis 1:2 can be evaluated as the time interval in which the God judged the whole wor ld. In short, the ‘gap theory’ tries to explain that Satan’s fall from the heaven is in between Genesis 1:1and 1:2. Satan’s fall: between chapters 1 and 2 (Genesis)... Satan’s fall: between chapters 1 and 2 (Genesis) The people who believe in this view/theory do not accept the fact that the earth’s age consists of millions of years. When this view is connected to the God’s creation of the world within six days, the time interval for the creation is limited to an extent. For instance, when the God created the whole world within six days, the age of the earth will be limited to thousands of years. Russell (1987), states that â€Å"The Devil fall from grace because he envied God, wishing to be adored like his maker, and even more because he envied humanity† (p.81). The exponents of this view/theory argue that Satan was created by the God on the first day of creation. Those who believe in this view/theory are of the opinion that Satan’s fall is in between the chapters 1 and 2 (Genesis). To be specific, the Satan in the chapter 3 of genesis is portrayed as a fallen angel. So, there exists high possibility for Satanâ₠¬â„¢s fall between his creation (chapter 1) and portrayal as fallen (chapter 3). So, the exponents of this view/theory argue that Satan’s fall is in between the chapters 1 and 2 (Genesis). Satan’s fall: before chapter 1 (Genesis) This view/theory is based upon the belief that Satan’s fall is not between Genesis 1:1 and 1:2, and chapters 1 and 2 (Genesis), but before chapter 1 (Genesis). This view/theory suggests that Satan was banished from the heaven long before Adam and Eve’s creation. Troyer (2007), states that â€Å" Some people believe Lucifer was kicked out of heaven long before the Garden of Eden was made or before God created the heaven and the earth† (p.116). The main argument is that chapter 1 (Genesis) makes clear that

Chose one for me 1 Essay Example | Topics and Well Written Essays - 500 words

Chose one for me 1 - Essay Example The federal government is better able to keep emergency highly expensive and specialized resources. The fact is that each state only has a major emergency very rarely, and that it would be incredibly inefficient for each state to keep disaster resources. The resources would inevitably drift into unimportance during a particularly tight budget year in which a disaster has not occurred for a long period of time, and then would be neglected and cut. A disaster would then hit, demonstrating how much those resources are needed, and people would suffer. The United States can collectively keep those resources available much more efficiently because the country as a whole has to deal with emergencies much more than particular states ever would. Finally, pushing more responsibilities onto already cash-strapped states would be incredibly dangerous and irresponsible. Liberal commentators love to point to major events such as the recent hurricane Sandy as absolute proof that it would be more than impossible to limit the size of government without making drastic changes and harming people who need help. The problem is, however, that the liberals’ logic is often twisted and contorted beyond recognition. One of the biggest logical problems with liberals is their constant insistence that pushing more service provision onto the budgets of already beleaguered states would be unacceptable. The problem with this logic is that it misses the point entirely: states should be collecting a broader share of the taxes *and* giving more of the services. Obviously one without the other would be ludicrous, but pretending that transferring a lot of responsibilities to the states without also cutting federal taxes (and thus letting states charge higher taxes) is a possibility shows how broken the liberal’s argument is. They cannot even imagine shrinking the federal

Us Involvement in World War I Essay Example for Free

Us Involvement in World War I Essay US Involvement The US started to get involved in other countries during the Industrial Age, and we started using imperialism, which lead to World War 1. During the Industrial age, we were focused on getting more and more goods so we could run our factories. Trade was very important during this time because we couldn’t sell enough goods to the American public, so we traded them to other countries. When the US realized they could just take over another country and make them trade, this seemed a lot easier. Imperialism was partly based on, â€Å"My backyard is my business. † Also known as, the Monroe doctrine. We invaded Cuba, Puerto Rico, The Philippines, and we created a revolution in Panama against Columbia, and that is where we built the Panama Canal so we could use it for as a trading route, and a two ocean navy. World War 1 was caused by militarism, alliances, imperialism, and nationalism. The US entered World War 1 because of three things. The Russian Revolution threatened the US because we didn’t want them to drop out of the war. The sinking of the Lusitania was another cause because not only did some Americans die, but we had goods on the ship and if we couldn’t trade with Europe because the Germans were sinking our ships with U-boats, we wouldn’t be able to run our factories because we had no one to trade with. And last, but not least, the Zimmerman telegram was given to us a month after it had been sent to Mexico. Germany was trying to get Mexico involved in the war by telling them if they won they would be able to get back Texas, New Mexico, and Arizona if they attacked the US. We realized that we had to take action fast so we entered the war. All of these were times when the US had to step out of their bubble and see what was going on the other side of their borders. The industrial age, imperialism, and world war 1 all made the US involved with someone outside of America.

An Evaluation of the Work of Jan Svankmajer :: essays research papers

An Evaluation of the Work of Jan Svankmajer Jan Svankmajer is an animator like no other that I know of. Surrealist in style, his artistic work encompasses a broad range of mediums- film, sculpture, painting, graphic design, prose and poetry. His filmic work often involves a combination of animation, puppetry and live action- a challenging style for any filmmaker to use effectively. Svankmajer films are by trademark dark and macabre tales, told not for the sake of aesthetic or technique, but always to serve a very personal purpose, which I will talk about shortly. In this essay, I will deal mainly with the work that Svankmajer created as an animator. To put it in context, however, I will first give a rough overview of his background and the work for which he is best known. Svankmajer was born in Czechoslovakia in 1934. His parents were both artistically inclined; his father was a window dresser while his mother was a dressmaker. After studying puppet theatre for four years in Prague, Svankmajer began his career as a director, designer and puppeteer at the State Puppet Theatre in Liberec. During the Early 1960s he collaborated with several different theatre companies in Prague to stage a variety of plays. In 1964 his interests turned to filmmaking. In this medium he felt that more would be possible technically, and that his work would reach a wider audience. After creating various award-winning short films like The Last Trick, his work underwent a decisive transition from Mannerism to Surrealism in 1968. As a surrealist Svankmajer would create many highly acclaimed films involving animation and live action. Svankmajer’s work became surrounded by political controversy with the making of the film Antonio’s Diary (1972). The film was not intended to have political meaning, but the Czech authorities banned him from making films for seven years simply because it contained unauthorised footage depicting everyday Czech life. Dimensions of Dialogue (1982) became his best-known short, and won several international awards. Like Antonio’s Diary, however, it was banned in Czechoslovakia, and was also shown to the ideology commission of the Central Committee of the Czechoslovak Communist Party as an example of the kind of film that should not be made. Alice (1985-87), based on the book by Lewis Carol, was Svankmajer’s first feature film, and his first to reach an American audience. Since then he has made two more feature-length films: Faust (1993) and Conspirators of Pleasure (1996).

Fastrack Company Essay

Fastrack was launched in 1998 as a sub-brand of Titan. It was spun off as an independent brand of watches targeting the urban youth in 2005. Since then, it has carved a niche for itself with designs that were refreshingly different and affordable. During that time, Fastrack also extended its footprint into eye gear and in the last 4 years has quickly notched up the title of being the largest sunglass brand in the country. Fastrack has now chartered into newer categories – bags, belts, wallets and wrist bands – as part of its vision to become a complete fashion brand for the youth. With enough categories to fill up one cool store, Fastrack has ‘moved on’ to open its own stores for its young consumers. The store is positioned as a complete accessories destination with all Fastrack gear under one roof. The first store was opened in Pune in 2009. With a smart combination of edgy design and value pricing Titan’s Fastrack has managed to keep a firm grasp on the capricious youth market. Not many brands live by what they preach. Taglines are often born out of a creative team’s clever phrasing or a strategy team’s eye on a certain positioning. For Titan Industries’ Fastrack ‘Move on’ is a way of life. From a sub-brand with a fuzzy identity to a bonafide youth brand, Fastrack sure has moved on. The brand, which was conceived in 1998 as a flanker to fend off a competitor and insulate Titan from the fray, now contributes about 25 per cent to Titan Industries watch division’s profits, raking in close to Rs 500 crore. Initially called Titan Fastrack, it was meant to be a brand of cool watches; but it soon became clear that defining cool was far from easy. It started with funky packaging and then with steel bands to make the range look sharp. People into their first jobs were its targets. However, around the same time, Titan Industries was also contemporising the Titan range, with similar metals and communication. â€Å"Fastrack was then just a sub-brand of Titan. It was only in 2005-06 that the brand came into its own,† says Bijou Kurien, who left the company as chief operating officer in 2006, after 19 years with Titan Industries. He is now president (lifestyle) at Reliance Retail. Titan Industries had entered a joint venture with Timex Corporation, leading US fashion watch manufacturer, in 1992, which broke off in 1998. â€Å"Timex had been conceived as a young brand while Titan would focus on premium watch buyers. After the JV ended, there was an opportunity for Fastrack to be launched as the youth brand from Titan,† says Kurien. In 2004, another division called the Accessories and Licensing Business launched sunglasses under the brand name Fastrack. It had already been selling licensed eyewear by FCUK andTommy Hilfiger. But it was only in 2005 that Titan Industries took the decisive call to hive off Fastrack as a separate business unit. â€Å"In 2005, we saw the opportunity of bringing all the divisions under one umbrella,† says Ronnie Talati, vice-president and business head, Fastrack & New Brands. By then, there were all of 1,500 products carrying the Fastrack tag. The total turnover then was Rs 30 crore, from 1.5 lakh watches and 30,000-40,000 sunglasses being sold that year. Sunglasses accounted for about 25 per cent of the sales at that time. Making it happen Kurien recalls, â€Å"We started investing a lot more in the brand, we signed up John Abraham as the celebrity ambassador.† It started with defining the look (stress on design) and the price (introduced lower priced watches) of the products. The company put in place a separate distribution network for Fastrack rather than let the brand piggy ride on Titan’s network of stores and increased counter displays at all Titan showrooms. Then of course, there was the decision to enter other categories, inspired by its successful foray into sunglasses. â€Å"We weren’t willing to run out of options for the youth and wanted to move beyond being a watch brand,† says Kurien of Fastrack’s transition to a full-fledged youth brand. Titan put together dedicated teams for sourcing, marketing and sales for the products sold under the Fastrack umbrella. Talati says, â€Å"We even moved to a new office.† The first year of hiving off Fastrack as a separate busines s unit resulted in a 130 per cent increase in revenues, according to Talati. The brand now sells 3 million watches and 1 million sunglasses a year. Bags, belts and wallets are the latest in the range of accessories launched in 2010. These accessories together account for 40 per cent of Fastrack’s revenues on an average. The year 2005 also saw the brand beefing up its retail muscle. Stores with around 500 square feet of retail space each were added. These stores get half their revenues from accessories. Even though the bulk of Fastrack’s sales (60-70 per cent) still come from multi-brand outlets, the like for like growth in sales at the exclusive stores has been 100 per cent over the last year with a conversion rate of 75 per cent (the total walk-ins at the 63 stores stand at 3,000 per month). Streets near colleges and college towns such as Manipal have appeared on its store map along with high streets in metros and small cities such as Vizag and Kolhapur. Apart from Fastrack stores, each category is available in 1,000 to 3,000 multi-brand outlets. Marketing to the youth is no child’s play. Fastrack realised that when launching itself as an SBU (strategic business unit). It made the logo more energetic, removed the upfront mention of Titan (seen by youngsters as a serious brand) and stopped using the Mozart tune. Dheeraj Sinha, chief strategy officer at Bates 141, says youth brands need a single-minded effort rather than sit on the fence. â€Å"The biggest challenge to build a youth brand is to avoid the trap of defining the audience as between 25-35 years old,† says Sinha. â€Å"There are just too many young-looking brands that talk to them. A youth brand should bite the bullet and let go of such a wide definition. It should be able to exclude all other age groups and look at only young people, talk to them like a 20 year old and not a 35 year old. As a result, the brand might have to say and do things which might shock older generations,† he adds. According to Sinha, brands such as Fastrack, Virgin Mobile and Indian Killer Jeans have managed to stay rele vant to its target audience with edgy imagery. Having said that, Fastrack is now targeting a lower age group than when it started. Earlier the target audience was 25-35 year-olds while now the core group is 18-20 year old. â€Å"We are clear about our core target group. Our sense is that older people want to feel younger and the young want to feel older. We talk to people in their language,† says Ronnie Talati. The communication that followed in the wake of the rebranding in 2005 asked â€Å"How many you have?†. It referred to the urge for variety and constant change in accessories, including watches, among college students. It made way for the next campaign ‘Move On’ (to newer range of accessories) with couples swapping the watches and sunglasses they had gifted each other before breaking up. Next came the series featuring young icons, cricketer Virat Kohli and actor Genelia D’Souza. The campaign highlighted the range of bags Fastrack launched last year, taking a cheeky look at how young people flirted with the opposite gender. The current campaign, which features the same duo in racy ads in the next edition, gives us a take on why the world moved on to automatic contraptions such as auto-pilot, answering machines etc. Of the total ad budget of Rs 40 crore, Fastrack spends half on watches and the rest goes into sunglasses and the new accessories range. Rajiv Chatterjee, vice-president, Lowe Lintas, the agency handling the Fastrack account, says, â€Å"We were clear that we had to attract the young college-goers, and we knew that if we chased this objective, it could possibly get a few raised eyebrows from their parents. Both ‘How many†¦Ã¢â‚¬â„¢ and ‘Move on’ refer to their habits in accessories and also their outlook towards attraction and desirability. We did not want to sound judgmental or tell them what to do. We have said, ‘It is ok’ in a conversational tone that has got the youth to relate to Fastrack.† Staying on top Fastrack has stuck to its pegs of design and variety. Design boundaries have been pushed with different straps (made of denim, metal and synthetic materials), hands of the watches and cases. Themes have spanned bikes, army, beaches, outdoor sports and hip-hop music. â€Å"We need to keep reinventing for the youth. Over the last five years, we have changed our brand ambassadors to keep it fresh. The audience’s attention span is less and hence, we refresh our collections as well,† points out Talati. Sinha adds, â€Å"Fastrack has consistently leveraged the potent insight of young people’s aversion to commitment, be it relationships, jobs or the accessories they flaunt. What has also helped them is the fact that a majority of the Indian youth does not have a penchant for international brands like they do in other countries. They would relate to an interesting brand that is real rather than hanker after a knockoff of an international brand.† While Fastrack has successfully walked the marketing tightrope of speaking exclusively to teenagers, it has also walked the talk of a teen brand by keeping prices firmly in check. Its watches range between Rs 695 and Rs 3,500, sunglasses Rs 695-2,500, bags Rs 595-2,500 and belts Rs 195-1,095. Sinha says, â€Å"There has to be a sweet-spot of aspiration and affordability for the youth.† In effect, Fastrack has come to occupy the sub-Rs 1,500 slot in watches, with just 15-20 per cent of its range priced above it. By virtue of being a stylish but affordable brand in sunglasses, it has filled a gap between the RayBans of the world at the upper end and the unbranded flea-market bargains at the lower end. With bags, belts and wallets, it has eschewed leather goods for materials that help keep the costs low, weather rough use and also look good. Talati says, â€Å"We have kept a check on our costs by ensuring a lean team but one that means business. The average age in our office is 25-26 years. Having a young team helps us feel the youth’s pulse.† While Titan watches would have a strength of over 150 people, Fastrack has 60 people manning the var ious functions, with a brand manager for each category. At the retail front, only 10 stores are company-owned, the rest managed by franchisees. The production of the accessories is outsourced while watches are a mix of in-house and third-party manufacturing. Fastrack also ensures the materials used don’t add to the price of the products but lend themselves to innovative designs. Talati says the brand is the entry barrier for competition. â€Å"It will be difficult to beat the way youngsters relate to our brand,† he points out. â€Å"None of the other brands that operate in the accessories’ space are solely focused on accessories; accessories are just one part of a larger portfolio. So they end up concentrating more on their flagship products such as sports shoes, luggage etc. In contrast, we have separate ad budgets and teams to service these product categories.† Sinha points out a challenge for Fastrack: â€Å"The challenge for Fastrack is to sustain its message of Move On. It has taken one aspect and stuck to it for so long. But how long before its target audience finds it repetitive?† For its part, Fastrack is working on a new line of attack. Next up are helmets and fashion footwear. These could prove to be much more difficult to crack — with helmets offering little in terms of precedents and fashion footwear a problem of plenty. But then who said Fastrack was afraid of changing the rules of the game? Fastrack is a brand of watches from the house of Titan Industries Ltd which is the market leader in the watches category in India. Fastrack was launched in 1998 as a sub-brand of Titan. It was spun off as an independent brand of watches targeting the urban youth in 2005. Since then, it has infiltrated the lives of India’s youth with designs that were refreshingly different and affordable. During that time, Fastrack also jumped headlong into the sunglasses business and in the last 4 years has quickly notched up the title of being the largest sunglasses brand in the country. Fastrack has now pushed past the horizons into newer areas – bags, belts, wallets and wrist bands – as part of its mission to offer the youth everything they need to be cool! Executive Summary Moving over from outsourcing our social media initiative to an in-house program has allowed us to engage and really connect with our audience in typical Fastrack fashion and style. Having college-interns run this Fastrack initiative has been a great step in being able to speak the language of our customers/fans. The essence of the brand being communicated in real-time and in a manner that is acceptable and easily understood by our customers is our constant thought as we go through daily customer queries, feedback, comments, suggestions & brand announcements. Our initiative is focused around the experience we deliver to the fans and both current and potential, driving them toward a better, and more personalized connection with the brand. Background Fastrack is essentially a youth brand, and what better way to get in touch with our target audience of 15-25 year-olds (SEC A,B) than having a presence on the very platforms that they use daily? Social networking is a big part of today’s youth and we have made it a big part of us, extending all our online initiatives to incorporate our social networks and communities. With this step forward we worked on tapping the pulse of the youth by answering queries, getting feedback about the brand and our collections and campaigns, engagement, resolving complaints & doubts and interacting with ‘Fastrack Fans’ daily, 24/7.

Evaluation Of Six Sigma Improvement Process Essay

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